Malang Cow
Malang Cow is a soft candy product of LOTTE Confectionery that targets female consumers in their 10s and 20s. The package uses pastel-hued colors and cloud patterns to express the softness of candy with a mascot 'Malang-ee' holding an item that represents each flavor.
Individual Project
Client: LOTTE Confectionery Co., Ltd
Role: Concept development, Character development, Packaging design
Tools: Adobe Illustrator, Photoshop
Duration: 3 Months (09.2017 - 11.2017)
Character Development
Malang-ee was developed after rounds of iterations. The chart below explains how the character was evolved to have its features.
Malang-ee Collaboration
Malang-ee was also developed into KakaoTalk emojis which were distributed free to all consumers.
The character is actively being collaborated with other products of LOTTE as well as other corporates.
