AI Pepero

AI PEPERO is a collaborative product between LOTTE Confectionery’s chocolate stick product PEPERO and IBM Watson with a brand concept of ‘fun and tasty chocolate stick’. The two flavors - calamondin and cacao nibs - are the outcomes of IBM Watson’s artificial intelligence (AI) analysis on consumers’ most wanted flavors. The product portrays a visual word cloud based on core keywords; big data and AI effect. Flavor details and AI process are depicted as shapes of calamondin and cacao bean by using typographic design together with a trustworthy and calm atmosphere.
The design received the iF Design Award in 2018.

Group Project

Client: LOTTE Confectionery Co., Ltd
Role: Concept development, Packaging design
Tools: Adobe Illustrator, Photoshop
Duration: 3 Months (11.2017 - 01.2018)