WearAbout
WearAbout is a luggage-free travel mobile application for the Millennials and fashion enthusiasts. It manages and delivers user’s fashion apparel and items wherever they go.
Group Project
Role: Design research, UX/UI design, Data visualization, Video editing
Tools: Adobe XD, Photoshop, Illustrator, Premiere pro
Duration: 10 Weeks (01.2020 - 03.2020)
There are over 300 million Millennial travelers worldwide.
The Millennials have been the most influential customers for travel businesses. They are expected to spend 154 billion dollars on the travel retail market worldwide by 2025. Despite their passion for traveling, almost 51% of travelers have responded that packing stresses them out.
Our Mission
How might we use design thinking to provide a luggage-free experience for fashion enthusiasts traveling long distances for vacations?
Project Gantt Chart
2X2 Analysis
As part of secondary research, the team researched existing competitors in the travel industry and analyzed them by creating a 2X2 matrix. The team wanted to seek an opportunity from the highlighted area in which the proposed solution should be convenient and affordable.
Stakeholder Map
A stakeholder map was created to visualize the relationship between users and service providers. Among the four potential main user groups from the primary rim of the map, the team decided to focus on the Millennials and fashion enthusiasts and continued the process.
Interview Quotes
As part of the primary research, the team interviewed Millennial travelers and referenced some of their responses for further analysis.
Most interviewees felt overwhelmed with packing and paying extra for overweight luggage. Moreover, preparing new outfits before traveling was also considered another hassle.
Empathy Map & User Personas
The team analyzed interview data points by creating empathy maps and personas for the Millennials and fashion enthusiasts. This helped develop an in-depth understanding of user behavior and motivations in traveling and getting ready for their trip.
Value Proposition
The team worked on the value proposition to gauge how the solution should benefit and impact main users.
Blue Ocean Strategy
The team analyzed what the potential solution should eliminate, reduce, raise and create based on understanding users’ needs and pain points.
Good & Different Analysis
To synthesize insights and convert them into a solid solution, the team initially brainstormed ideas that were related to the chosen topic. The ideas were affinitized on a good & different matrix based on creativity, originality, and feasibility. Ideas located in the upper right quadrant were considered the most when developing a solution.
User Scenario
Three different user scenarios were developed that portrayed what would possibly happen while utilizing the solution. This activity helped the team to acknowledge which features must be included and to be prepared for any unexpected occasion that may hinder user experience.
Low-fi Prototyping & User Testing
After the analysis and synthesis of our research data, the team worked on low-fi prototypes and depicted key features. Several potential Millennial users were invited for usability testing. Based on their comments, the team analyzed what went well and what could have been better.
Final Solution
WearAbout manages traveler’s luggage wherever they go. The name as it suggests is a subtle play on the word “Whereabout”, which basically means the place where someone or something is.
The team wanted users to feel connected to the brand and have an easy understanding of what the service is and how it does.
Final Prototypes
Branding Guideline
Branding Pyramid
A brand pyramid represented what values WearAbout takes into consideration and how the brand markets its competitiveness.
Information Architecture
Business Model Canvas
A comprehensive business and marketing overview of WearAbout was narrated in the business model canvas below.
Product Vision Board
